Confidential — Precision Manufacturing MSME
Building an inbound enquiry engine for a referral-dependent manufacturer
A three-decade-old manufacturer with excellent capability and almost no digital presence needed predictable inbound enquiries beyond its referral network.
Summary
The Global Grow rebuilt a manufacturing MSME's digital foundation and search presence, converting a purely referral-driven business into one with a consistent, measurable inbound enquiry channel.
- Industry
- MSMEs
- Location
- Gandhinagar, Gujarat
The challenge
Where the business was
All revenue came from referrals and repeat clients. The website was outdated and invisible in search, there was no tracking, and buyers researching suppliers online never encountered the company.
Goals
- Establish visibility for high-intent commercial search terms
- Modernise the digital presence to match the quality of the operation
- Create a qualified enquiry channel independent of referrals
- Make marketing performance measurable for the first time
Strategy
The decisions that shaped the work
Targeted narrow, high-intent capability and application search terms rather than broad industry keywords
Built credibility content around process, certification and capability rather than generic marketing copy
Rebuilt the site with technical SEO and structured data from the ground up
Instrumented enquiry tracking through to the sales team
Execution
What we built and ran
Growth diagnostic
Market, competitor and search demand analysis to identify where qualified buyers actually search.
Website rebuild
A fast, accessible, search-optimised site with capability pages mapped to real buyer queries.
Search programme
Technical SEO, capability content and local search optimisation.
Measurement
Analytics, event tracking and a simple CRM pipeline for enquiry follow-up.
Results
What changed
The company moved from effectively zero organic visibility to consistent presence on its priority capability terms, and now receives qualified enquiries from buyers who had no prior relationship with the business.
From zero
Organic visibility
Priority capability terms now indexed and ranking
Non-referral
Enquiry source
First consistent inbound channel in the company's history
Rebuilt
Site performance
Fast, accessible, structured-data enabled
Deliverables
“For the first time in thirty years we are receiving serious enquiries from buyers who found us themselves. The difference is not the website alone — it is that someone finally connected the strategy to the execution.”
Capabilities used
Services behind this work
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